Social Media Statistics Australia – September 2016

on October 1, 2016 | Australia | Comments (0)


It might be Saturday but it’s the first of the month so we post our monthly report showing the most popular social networks in Australia over September 2016.

If you are an active participate in the social media space or work in this field – check out a number of social media events we are promoting.

Social Media Statistics Australia – September 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,500,000 UAVs
3. – 5,400,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,100,000
6. LinkedIn – 3,400,000
7. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
8. Twitter – 2,800,000 Monthly Active Australian Users approx
9. TripAdvisor – 2,550,000
10. Snapchat – 2,000,000 Monthly Active Australian Users approx
11. Tinder – 2,000,000 Australian users (my estimation)
12. Blogspot- 1,800,000
13. Yelp – 1,650,000
14. Flickr – 530,000
15. Pinterest – 280,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 14,000
21. Digg – 12,000
22. Periscope – 9,500
23. Delicious – 9,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

  • WhatsApp has increaed it’s Australian user base by 30% since early 2015. This means WhatsApp has more monthly users in Australia than Twitter.
  • Twitter has been stagnant in user growth over the past 2 years.
  • On a personal note I actually deleted my Foursquare and Swarm accounts last month. The service in Australia never really gained traction for it to be useful in everyday life. Also there is the obviously privacy concern of broadcasting your location to the public and if this is really necessary.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

Latest statistics – every month we post a new report with the latest statistics in Australia, view our archive to find the most up to date information.

You are welcome to copy and paste our stats, just include the following text and links at the start of your article:

Statistics compiled by for September 2016.

Stats and research courtesy: Vivid Social. Figures correct as of 30/09/16.


David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at