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Tag: "Advertising Platform"

Microsoft’s Head Of Sales Blames Social Media site for Low Online Ad Prices

Keith Lorizio head of Microsoft’s US sales has said that Facebook and other social networks are driving down the price of online ads, particularly on a Cost Per 1000 impressions basis. Social networks generally have high user usage and therefore a much larger number of page views to regular sites. These social media sites have […]

Apple iAd Advertising Platform released

David Correll on July 2, 2010 | Apple | Comments (0)

Apple has said the iAd will push mobile advertising into the mainstream adverting markets and also fuel the 3rd party apps market with it. There has however been comments from developers and advertisers that its proprietary nature is too limiting in their eyes. Now it is up to Apple to convince otherwise. Steve Jobs presented […]

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