Category: Australia
What Is Wrong With The Official @TwitterAU Account?
Every month I report the latest Australian Social Media Statistics based on figures freely available and estimations I use on global data. When Twitter created an official Australian Twitter account – @TwitterAU – this was good news for many of us in the industry looking to find out more about how Twitter is actually going […]
Read More | ShareHamilton Island To Launch Second Instameet Campaign
After the success of their first campaign, Hamilton Island has announced their plans for a second Instameet to be held from 17-19 May 2013. Earlier in the week, we saw Hamilton Island ambassadors – The Pilgramers release a new video with some behind the scenes footage from their first adventure. The May Instameet will see Instagrammers from the […]
Read More | SharePilgramers Release Another Video About Their Hamilton Island Instagram Adventures
The Pilgramers have released another video showing off their Hamilton Island adventures and also some words from the Hamilton Island marketing team themselves. The ever funny, Jody Johnston shows off our tropical paradise to his friends, fans and followers with his usual humourous and entertaining style. This whole campaign has been rather unique – focusing on visual imagery and […]
Read More | ShareSocial Media Statistics Australia – February 2013
Today we report our Social Media Stats for February and as most of us are back at work, we see a couple noticeable increases across the board. As always - The stats below represent the number of Australian users or unique Australian visitors to the site over February. Feb 2013 Stats: 1. Facebook – 11,677,680 Australian users/accounts (down approx 106,780). […]
Read More | ShareIpswich Doctor Spurs Facebook Action Against Woolworth’s “Fresh Food People” Donut Billboard
The advert, pitched along the Warrego Highway, displays a large image of a donut next to the words “Proudly supplying Ipswich with fresh food for over 43 years”. “Appalled” with billboard choice, Ipswich Doctor, Jason Maloo snapped a pic and publically shared his disapproval on the Facebook page of UK celebrity chef, Jamie Oliver. “Obesity […]
Read More | ShareLooking Back: Hamilton Island Enjoy Social Media Success With InstaMeet Campaign
In late November last year, Hamilton Island created an interesting social media campaign by launching a photo competition - with the help from a number of celebrity users, ambassadors and competition winners who all focused around the Instagram app, accompanied by postings across Facebook, Twitter, Google Plus, Tumblr and Pinterest. Also the ever entertaining, Pilgramers were along for […]
Read More | ShareSocial Media Statistics Australia – January 2013
It is now time to report our Australian social media statistics for January 2013. Summer holidays in Australia has a significant impact on the social networking sites we use. Generally over the December holiday period we see some business networks drop in user numbers, then regain as everyone comes back to work in January. The […]
Read More | ShareSocial Media in Australia – 2012 Year in Review
Over 2012 we have seen Australians further embrace Social Media across all spectrums of society. Not just individual users, but companies, government departments, organisations, not for profits, industry associations, politicians, celebrities – all sorts of people and entities are now using social media. In fact over half of the total Australian population is now signed […]
Read More | ShareSocial Media Statistics Australia – December 2012
January 1, 2013 – a new year, a fresh start. Happy New Year to all. To keep our stats moving along we will briefly report our latest social media statistics for Australia showing the most popular social networks over December 2012. As the December/ January period in Australia is summer holidays we are seeing a […]
Read More | ShareSocial Media Statistics Australia – November 2012
Below is our report looking at the most popular social networks in Australia over November 2012. We are starting to reach saturation point in Australia – where most social networks are no longer in hypergrowth stage and user growth is either slow, static or declining. Google has retired the Google Adplanner tool for most sites […]
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