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Category: Social Media

Israeli TV Producer Creates Social Media Movement as a Plea For Peace #StopTheTerror

on November 23, 2012 | Social Media | Comments (3)
Israeli TV Producer Creates Social Media Movement as a Plea For Peace #StopTheTerror

Online communities through social networking sites Tumblr and Instagram are out to prove that the unique power of social media can be used to influence change in the world. Initiated by Israeli television producer, Ido Simyoni the online campaign is calling for peace in the Israeli-Gaza conflict by encouraging people in support of peace to […]

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‘Dumb Ways to Die’ Campaign Becomes Internet Hit

on November 21, 2012 | Social Media | Comments (0)
'Dumb Ways to Die' Campaign Becomes Internet Hit

If you wouldn’t “use your private parts as piranha bait” or “eat a two week old, unrefrigerated pie”, then it might go without saying that you wouldn’t put your life in risk around public transport, but maybe not. Advertising agency McCann and Melbourne Metro have teamed up to produce a catchy public service announcement encouraging […]

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How To Sell Social Media To Your CEO

on November 19, 2012 | Social Media | Comments (1)
How To Sell Social Media To Your CEO

At Inlight, we believe that social media is a critical part of most business strategies and if used in the right way can be a key contributor to the overall success of your business. However, it seems that there is still some resistance out there when you talk to CEO’s and upper management about social […]

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Obama Photo Makes Social Media History

on November 9, 2012 | Social Media | Comments (1)
Obama Photo Makes Social Media History

The photo, taken back in August, depicts the newly re-elected 44th President of the US hugging his wife, Michelle. “This Barack Obama photo is the most-liked Facebook photo of all time”, confirmed the social networking site yesterday. Accompanied with the caption “Four more years”, the snapshot has quickly become the new record holder for the […]

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Open letter to Diageo

on November 2, 2012 | Social Media | Comments (5)
Open letter to Diageo

Dearest Diageo, I have a question that needs answering. As much as any man who works in communication, I confess, I enjoy good advertising. Maybe more. I enjoy nothing more than sitting in a comfy chair and savouring a good ad or campaign. I know it’s sad Diageo, but I love the process of persuasion. […]

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Bald for Bieber

on October 30, 2012 | Social Media | Comments (2)
Bald for Bieber

A fake campaign released earlier this month stating that Justin Bieber has cancer has convinced a countless number of fans to go Bald for Bieber, shaving their heads in support for an unconfirmed rumour. Although there has been a recent influx of online speculation based on information gathered from a series of unofficial websites, YouTube […]

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Do It In A Dress

on October 17, 2012 | Social Media | Comments (0)
Do It In A Dress

I don’t know about you, but one of the first things I do when I visit a website is look for their Facebook and Twitter links. I’ve never really stopped to think about why, but I suppose it’s because I’m logged into my trusty Facebook account nearly 24/7, and this connects me with a vast […]

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Do You Use Social Media Whilst Having Sex? [INFOGRAPHIC]

on October 9, 2012 | Social Media | Comments (0)
Do You Use Social Media Whilst Having Sex? [INFOGRAPHIC]

I’ve been thinking about 2 fun activities that (most of us) enjoy – using social media, and having sex. Is there a place for Facebook and Twitter in the bedroom? So that made me think, can you combine the 2 together? A recent survey shows some interesting results about the number of Australian’s who use social media […]

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The Hyper Revolution of Social Good?

on September 11, 2012 | Social Media | Comments (0)
The Hyper Revolution of Social Good?

We all saw how the Kony campaign was aimed at helping those most vulnerable, and social media being the driving force behind the spread of an important and powerful message. The kind people at Open-Site.org have shared this video with me showing some powerful pictures and how social media has helped millions of oppressed people […]

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