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Social Media and Online Video [STATS]


Over the past couple years the use of video across the web has exploded.

Video used to be a technical and ‘hard to create’ media – but now with an abundance of online tools it is easier than ever for regular internet users to create and watch videos online.

Social Media Video statistics to take note of:

– 69% of internet users now watch or download videos online

– The age demographic of 18-29 are the heaviest users of online video

– The main types of videos viewed are Comedy, Educational, TV/ Movies, Political, News, Music Videos, Sports, Adult.

– 14% of internet users have uploaded a video for others to watch. In 2007 this figure was only 8%

– 1/3 of the people who upload videos place restrictions on the video so only certain people can watch them (eg family, friends, colleagues).

– 50% place no restrictions at all.

MySpace, Facebook and YouTube are the most popular sites for video uploading and viewing.

Figures courtesy of tammycamp


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au











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