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So what’s the value of a Facebook fan? Is there some kind of complicated mathematical formula scrawled across a dusty blackboard in the Facebook offices? Can we realistically assign some kind of dollar figure to every person who likes a Page? How many of those people are even people? How many of the people who [...]Read More
The micro blogging giant, Twitter has yet again increased the price of their ‘Promoted Trend.’ Twitter has brought a straight rise of 33 percent in the pricing and price of the ‘Promoted Trend’ has been increased to $200,000 per day. Earlier the price for every ‘Promoted Trend’ was fixed at $150,000 per day. Ever since [...]Read More
Facebook mobile install ads push MiiBrand to number 8 Australian lifestyle app in the iTunes App Store. Digital agency Inlight Media ran a Facebook mobile app install campaign for their client MiiBrand over the Christmas holidays which resulted in the app skyrocketing into the top 10 lifestyle apps in Australia. The campaign ran from 22nd [...]Read More
When starting out on social media platforms like Twitter, it can be challenging to start a following. Your first followers are the most important as they will spread the word out there and attract more people to your page. Here are 5 easy ways to engage them: 1- Tell your family and friends Friends and [...]Read More
Speaking from the perspective of a Social Media consultant, the brand is essentially a goldmine of potential for rich media content, and they clearly know this; there’s a different Page for the brand in essentially every country on its distribution list. It’s unusual that one brand can provide a joint case study of what to [...]Read More