Social Media Statistics Australia – December 2015
Happy New Year. I hope everyone has a good 2016.
As today is the first of the month, it’s time to post our monthly update.
Social Media Statistics Australia – December 2015
1. Facebook – 14,000,000 users (steady)
2. YouTube – 13,900,000 UAVs
3. WordPress.com – 5,700,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,400,000
6. LinkedIn – 3,700,000
8. Twitter – 2,800,000 Active Australian Users approx (see calculation)
7. Blogspot – 2,500,000
9. WhatsApp – 2,400,000 Active Australian Users (see calculation)
10. TripAdvisor – 2,200,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 1,800,000 Australian users (my estimation)
13. Yelp – 1,500,000
14. Flickr – 600,000
15. Pinterest – 300,000
16. Reddit – 120,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 19,000
21. Digg – 15,000
22. Delicious – 13,000
23. Periscope – 10,000
(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).
Key Points to Note:
- We expect to see a Facebook increase in Australian users over the longer term
- Travel related social networks will increase over the summer months
- Many of the smaller networks ranked 10+ continue to lose users every month and they don’t provide enough interest for people to return over and over.
Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.
Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.
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Statistics compiled by SocialMediaNews.com.au for December 2015.
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Stats courtesy: Vivid Social Research Division. Figures correct as of 31/12/15.
