Social Media Statistics Australia – February 2015

on March 1, 2015 | Australia | Comments (2)

It is the first day of autumn and time for us to post our second report for 2015, showing the most popular social networks in Australia over February.

Typically over the summer months we see less business use on social media, with more leisure based updates.

Social Media Statistics Australia – February 2015

1. Facebook – 13,800,000 users (steady)
2. YouTube – 13,500,000 UAVs
3. – 6,100,000
4. Tumblr – 4,700,000
5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
6. LinkedIn – 3,300,000
7. Blogspot – 2,850,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. TripAdvisor – 2,000,000
10. Tinder – 1,500,000 Australian users (my estimation)
11. Yelp – 1,500,000
12. Snapchat - 1,070,000 Active Australian Users (see calculation).
13. Flickr – 700,000
14. Pinterest – 350,000
15. Reddit – 160,000
16. MySpace – 120,000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 50,000
19. Foursquare/Swarm – 25,000
20. Digg – 18,000
21. Delicious – 16,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Feel free to view our report for January to compare the figures with last month.

Key Points to Note:

  • LinkedIn sees a rise over the month as more users come back to work from summer holidays.
  • I’ve had an independent researcher come to me to confirm there are about 60,000 monthly active Australian users on Google Plus, which is inline with my own research. Globally the figure is around 12 million active users per month. It is clear with these numbers that the social networking aspect of G+ is only used by a very small percentage of internet users.
  • Most other social networks see small increases or decreases over the month.

Like our monthly stats? Feel free to connect with me on LinkedIn.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

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Statistics compiled by for February 2015.

Stats courtesy: Vivid Social Research DivisionFigures correct as of 28/02/15.

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at

  • Kapil Bhatia

    In 2014 65% of Australians were active Mobile internet users. Out of which 16% users were ACTIVE on Whatsapp (source: Statista) i.e. 2.4 million users are Australian users are active on Whatsapp

    • David Cowling

      Great info, thanks Kapil