Social Media Statistics Australia – February 2016
Last month we saw Facebook reach 15 million users in Australia, which is approximately 62.5% of the total 24 million population.
Social Media Statistics Australia – February 2016
1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,100,000 UAVs
3. WordPress.com – 5,600,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,400,000
6. LinkedIn – 3,750,000
7. Twitter – 2,800,000 Monthly Active Australian Users approx (see calculation)
8. WhatsApp – 2,400,000 Active Australian Users (see calculation)
9. Blogspot – 2,350,000
10. TripAdvisor – 2,200,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 1,900,000 Australian users (my estimation)
13. Yelp – 1,550,000
14. Flickr – 580,000
15. Pinterest – 290,000
16. Reddit – 110,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 19,000
21. Digg – 15,000
22. Delicious – 13,000
23. Periscope – 10,000
(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).
Key Points to Note:
- Blogger/ Blogspot sees slow decline as a blogging platform, possibly because this Google owned product doesn’t get much updates or support anymore.
- As I have mentioned over my past reports, a Facebook increase was expected and we’ve seen an increase of 1 million users over the last couple months. This is now reflected in their advertising tool.
- Travel related social networks will increase their users over the summer months
- Theoretically, the leap year creates some kind of statistical addition to every social networks user numbers this month.
Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.
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Statistics compiled by SocialMediaNews.com.au for February 2016.
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Stats courtesy: Vivid Social Research Division. Figures correct as of 29/02/16.
