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Social Media Statistics Australia – February 2016

on March 1, 2016 | Australia | Comments (1)

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Last month we saw Facebook reach 15 million users in Australia, which is approximately 62.5% of the total 24 million population.

Social Media Statistics Australia – February 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,100,000 UAVs
3. WordPress.com – 5,600,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,400,000
6. LinkedIn – 3,750,000
7. Twitter – 2,800,000 Monthly Active Australian Users approx (see calculation)
8. WhatsApp – 2,400,000 Active Australian Users (see calculation)
9. Blogspot – 2,350,000
10. TripAdvisor – 2,200,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 1,900,000 Australian users (my estimation)
13. Yelp – 1,550,000
14. Flickr – 580,000
15. Pinterest – 290,000
16. Reddit – 110,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 19,000
21. Digg – 15,000
22. Delicious – 13,000
23. Periscope – 10,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

  • Blogger/ Blogspot sees slow decline as a blogging platform, possibly because this Google owned product doesn’t get much updates or support anymore.
  • As I have mentioned over my past reports, a Facebook increase was expected and we’ve seen an increase of 1 million users over the last couple months. This is now reflected in their advertising tool.
  • Travel related social networks will increase their users over the summer months
  • Theoretically, the leap year creates some kind of statistical addition to every social networks user numbers this month.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

You are welcome to copy and paste our stats, just include the following text and links at the start of your article:
____________

Statistics compiled by SocialMediaNews.com.au for February 2016.
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Stats courtesy: Vivid Social Research DivisionFigures correct as of 29/02/16.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Thanks for the updates, we use them often, however wondering why you have Pinterest numbers dropping nearly 20% since early 2015? Global trends are showing otherwise? SeanB







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