Social Media Statistics Australia – January 2016

Today we post our first report with 2016 numbers and as predicted we’ve seen an important increase from Facebook.

Facebook has reached 15 million users in Australia. According the Australian Bureau of Statistics there are now approximately 24 million Australians. This means 62.5% of the total Australian population has a Facebook account. This is a huge statistic in itself.

Social Media Statistics Australia – January 2016

1. Facebook – 15,000,000 users (up 1 million users)
2. YouTube – 14,000,000 UAVs
3. WordPress.com – 5,650,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,500,000
6. LinkedIn – 3,700,000
8. Twitter – 2,800,000 Active Australian Users approx (see calculation)
7. Blogspot – 2,450,000
9. WhatsApp – 2,400,000 Active Australian Users (see calculation)
10. TripAdvisor – 2,200,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 1,900,000 Australian users (my estimation)
13. Yelp – 1,500,000
14. Flickr – 600,000
15. Pinterest – 300,000
16. Reddit – 120,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 19,000
21. Digg – 15,000
22. Delicious – 13,000
23. Periscope – 10,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

• As I have mentioned over my past reports, a Facebook increase was expected and we’ve seen an increase of 1 million users over the last couple months. This is now reflected in their advertising tool.
• Travel related social networks will increase their users over the summer months
• Many of the smaller networks ranked 10+ continue to lose users every month and they don’t provide enough interest for people to return over and over.
  
• Tinder nears the 2 million user mark in Australia.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

You are welcome to copy and paste our stats, just include the following text and links at the start of your article:
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Statistics compiled by SocialMediaNews.com.au for January 2016.
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Stats courtesy: Vivid Social Research Division. Figures correct as of 31/01/16.