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New Tourism Australia Ad is a Hit on Social Media


The newly launched Tourism Australia TV spot has been a hit and miss with industry folk. Some local critics have gone as far as calling it “embarrassing”.

But the social media community have shed a positive light on the campaign. In the first week, overseas markets has been supportive with research completed by Webtrends showing that 70% of chit chat over social media has been positive vs 30% being negative with the ad being described as “horrendous” and “embarrassing”.

I decided to run a search for #tourismaustralia on Twitter myself. This is what the search results looked like:

Hmmmm. What’s next?


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au











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