Social Media Statistics Australia – December 2014

on January 1, 2015 | Australia | Comments (0)


Happy New Year!

Thanks to all my readers and clients for making 2014 our best year yet. I’m sure 2015 will be even better. I wish you all well and lets push business forward even more this year.

It is now January 1, 2015 and that means we post our monthly social media report showing the most popular social networks in Australia over the December 2014 period.

As mentioned in December – at this time of year we see some users change the way they use social media – predominantly younger people < 40 years of age. We see some of this demographic ditch their business related social networking in favour of posting up their summer holiday enjoyment. Quite common actually.

Social Media Statistics Australia – December 2014

1. Facebook – 13,600,000 users (steady)
2. YouTube – 13,300,000 UAVs
3. – 6,100,000
4. Tumblr – 4,700,000
5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
6. LinkedIn – 3,200,000
7. Blogspot – 2,950,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. TripAdvisor – 1,900,000
10. Tinder – 1,500,000 Australian users (my estimation)
11. Yelp – 1,300,000
12. Snapchat - 1,070,000 Active Australian Users (see calculation).
13. Flickr – 720,000
14. Pinterest – 350,000
15. Reddit – 165,000
16. MySpace – 125,000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 50,000
19. Foursquare – 25,000
20. Digg – 18,000
21. Delicious – 16,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Feel free to view our report for November to compare the figures with last month.

Key Points/ Commentary

  • Over the month LinkedIn sees a drop of over 1 million users as business social networking dips at this time of year
  • Surprising to see Yelp drop 200,000 users over the Christmas period
  • YouTube has a slight increase
  • Most other social networks remain steady

Like our monthly stats? Feel free to connect with me on LinkedIn.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

You are welcome to copy and paste our stats, just include the following text and links at the start of your article:

Statistics compiled by for December 2014.

Stats courtesy: Vivid Social Research DivisionFigures correct as of 31/12/14.


David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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