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Facebook – Zynga

on February 9, 2012 | Facebook Zynga | Comments (0)
Facebook - Zynga

Facebook has just made an amendment to their filing with the US Securities and Exchange Commission (SEC). More importantly it reveals there is much more than meets the eye between Facebook and Zynga. Here is a summary of the update: Facebook wants to help Zynga build their social gaming platform on-top of the Facebook platform […]

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4 Tips to a Successful Social Media Campaign

on February 8, 2012 | Marketing | Comments (2)
4 Tips to a Successful Social Media Campaign

One thing I have noticed with successful social media campaigns over the last year – is the impact ‘power users’ can have on generating the viral lift-off. We know not every social media campaign is going to be wildly successful, but it’s important to understand that you don’t need hundreds of tweets and likes for […]

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What is Pinterest?

on February 8, 2012 | Pinterest | Comments (1)
What is Pinterest?

A new social media website is taking the world by storm – http://pinterest.com/ According to Alexa.com Pinterest is currently the 110th most popular website in the world, with a but on your average weekday is around the 60th most popular website in the world – so it’s getting HUGE traffic, particularly in the USA. What […]

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Google Updates PageRank – February 7

on February 7, 2012 | PageRank | Comments (0)
Google Updates PageRank - February 7

Google has today updated their PageRank metric that is shown in the Google Toolbar. A number of my sites have moved up in rank, which is great. However the large amount of incoming links I have picked up for this site hasn’t made any change to my PageRank. I am still on PR4 which is […]

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Reminder: Online E-Business Marketing Course, UoN

on February 7, 2012 | Business | Comments (0)
Reminder: Online E-Business Marketing Course, UoN

Hello All, Just a reminder that the Online E-Business Marketing course by University of Newcastle, GradSchool is starting soon. The next intake starts 13 Feb and goes through to 23 March (6 week course). If you are looking to improve your online marketing skills this course will give you the tips and tactics, with the […]

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SEO – White Hat – Grey Hat – Black Hat

on February 7, 2012 | SEO | Comments (8)
SEO - White Hat - Grey Hat - Black Hat

In the SEO world, you may often hear the terms: White Hat Grey Hat Black Hat But what exactly does this mean? White Hat SEO White Hat SEO refers to legitimate and ‘proper’ ways to search engine optomise your website. This is ethical SEO and utilises tactics allowed by the search engines such as: Internal […]

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The unwritten rules of Social Media

on February 6, 2012 | Social Media | Comments (2)
The unwritten rules of Social Media

For anyone with an Internet connection, it’s common knowledge there are unwritten rules when surfing the World Wide Web. Before the age of social networking, these rules were plain and simple, and widely followed. We unanimously scrolled past the 24 pages of terms and conditions before agreeing to download software. Internet history was deleted just […]

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Event: Social Media Marketing in Tertiary Education, Melbourne, Feb 22-23

Event: Social Media Marketing in Tertiary Education, Melbourne, Feb 22-23

Criterion Conferences has organised an interesting Social Media Event in Melbourne: Measuring and Optimising Social Media Marketing in Tertiary Education. The conference looks at several aspects of social media promotion: 1. Driving student recruitment through your social media strategy 2. Using social media as a customer service tool 3. How to handle negative comments on […]

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Let’s Put it in Perspective – Market Capitalisation

on February 3, 2012 | Tech | Comments (0)
Let's Put it in Perspective - Market Capitalisation

I have always found it interesting to follow certain technology companies on the stock markets, but now that Facebook is preparing for IPO this just got a whole lot more interesting. I also like to keep tab on our large Australian companies, not so tech related. How do these Rank? Rank Company Market Cap (billions […]

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Facebook – 845 Million Users

on February 2, 2012 | Facebook | Comments (0)
Facebook - 845 Million Users

We have just reported that Facebook has filed their IPO. According to the SEC filing, Facebook has given us some new stats, which I’ll summarise: Facebook now has 845 million users signed up to the site – on track to 1 billion users this year?  483 million daily active users 2.7 billion Likes and Comments […]

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