Tag: "CPM"
Facebook Ad changes roll out to Australia
Facebook has made a tweak to the ads displayed on their site. Specifically on the profile and newsfeed pages, Facebook ads have been moved ads to the top right of the page above the realtime ticker. It seems they may have done this for a number of reasons: Increase presence/impressions Location next to ticker gets […]
Read More | ShareCPM Blog Advertising
Blog advertising is an effective way for publishers to make money off their websites through display advertising – however publishers first need to understand their price/worth in order to earn maximum profit from their blogs. With display advertising the common metric to measure pricing is done by calculating the Cost Per 1000 websites impressions – […]
Read More | ShareWhat exactly are Sponsored Stories, and how do they work?
If there’s one thing Zuckers has gotten much better at, it’s making money. Lord knows with an active population greater than the entire North American continent, it can’t be hard. The latest in his escalating advertising arsenal is the innocently named ‘Sponsored Stories’. In reality, ‘sponsored’ is just another term for ‘paid’ and ‘stories’ is […]
Read More | ShareMicrosoft’s Head Of Sales Blames Social Media site for Low Online Ad Prices
Keith Lorizio head of Microsoft’s US sales has said that Facebook and other social networks are driving down the price of online ads, particularly on a Cost Per 1000 impressions basis. Social networks generally have high user usage and therefore a much larger number of page views to regular sites. These social media sites have […]
Read More | ShareUser Donations helping Reddit
Social Bookmarking Service, Reddit, has been in a spot of financial troubles lately and they asked their users if they could support the site with contributions. This has been a success with Reddit after about 6000 members donated to their cause. The donations will goto employing new staff and keeping the service reliable and online. […]
Read More | ShareGoogle showing advertising inside Google Maps
Google has been testing for several months now sponsored based icons in Google Maps. If zoomed in close enough, participating business are able to show their logo on the maps, which is charge by a Cost per Impression basis. The CPM amount is determined more so by business type than keyword. In fact keywords may […]
Read More | ShareFacebook changing CPM ad delivery
Since early on Facebook has provided advertisers 2 options: – CPM, Cost Per thousand Impressions – CPC, Cost Per Click These 2 options will continue to be available but Facebook is changing how the ads are displayed, giving greater exposure to CPC ads, which is no doubt going to increase the number of clicks CPC […]
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