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Tag: "Marketing"

Marketing Yourself Online: Knowing Your Brand

on July 31, 2012 | Sydney | Comments (0)
Marketing Yourself Online: Knowing Your Brand

I may sound like I should be standing in the middle of a shopping centre in a cheap suit clutching a neon sign when I say this – to market yourself successfully online, you must know your brand. This isn’t a new concept, in fact, personal ‘branding’ is the term du jour and this is […]

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Email Marketing, Social Media Marketing – What is more effective?

Email Marketing, Social Media Marketing - What is more effective?

Email marketing has always been considered as the most important marketing tool on the internet. However, with the birth and explosive growth of social media networks in the past few years, it was considered that social media marketing was the most effective way to get to clients who had particular interests that the product or […]

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4 Tips to a Successful Social Media Campaign

on February 8, 2012 | Marketing | Comments (2)
4 Tips to a Successful Social Media Campaign

One thing I have noticed with successful social media campaigns over the last year – is the impact ‘power users’ can have on generating the viral lift-off. We know not every social media campaign is going to be wildly successful, but it’s important to understand that you don’t need hundreds of tweets and likes for […]

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Event: Social Media Marketing in Tertiary Education, Melbourne, Feb 22-23

Event: Social Media Marketing in Tertiary Education, Melbourne, Feb 22-23

Criterion Conferences has organised an interesting Social Media Event in Melbourne: Measuring and Optimising Social Media Marketing in Tertiary Education. The conference looks at several aspects of social media promotion: 1. Driving student recruitment through your social media strategy 2. Using social media as a customer service tool 3. How to handle negative comments on […]

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Do you need a Corporate Blog?

on January 23, 2012 | Blog | Comments (0)
Do you need a Corporate Blog?

Many companies are asking themselves – Do we need a Corporate Blog? Blogging has become so mainstream, many small, medium and large companies have corporate blogs – so how do you know if your business needs a blog? In fact many businesses are creating their own blog just because ‘it’s what everyone else is doing’. […]

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Free Webinar Today – Online Marketing

on January 19, 2012 | Social Media | Comments (0)
Free Webinar Today - Online Marketing

The University of Newcastle is holding a free webinar today covering online marketing, email marketing, attracting new website visitors and social media. Start time: 12:30pm (AEST) End: 12:45pm Webinar Link: http://www.gradschool.com.au/are-you-keeping-up.html This webinar gives an introduction to the full E-Business Marketing course being offered. More details: http://bit.ly/tHOQpP

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University of Newcastle – 6 Week Online e-Business Marketing Course

on January 18, 2012 | Social Media | Comments (0)
University of Newcastle - 6 Week Online e-Business Marketing Course

University of Newcastle – 6 Week Online e-Business Marketing Course Conducting business online has never been so important, and people working in the online industry need to keep their skills and understanding up-to-date with the latest industry practices and guidelines. However, finding the time to undertake additional studies in conjunction with a busy work and […]

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Understanding your Search Engine Ranking

on December 7, 2011 | Search Engines SEO | Comments (0)
Understanding your Search Engine Ranking

One area that I focus a lot of time to (on this site and others) is SEO and my overall search engine ranking. I really do believe search engine marketing and social media marketing go hand in hand with each other. Analyse your websites SEO and look at the following 7 critical points to SEO […]

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Social Media Manager or Community Manager?

on November 29, 2011 | Social Media | Comments (0)
Social Media Manager or Community Manager?

We are seeing an increase in organisations and and companies hiring staff internally to manage their social media activities. Most medium to large companies now have staff responsible for the social media management. What exactly is the difference between a Social Media Manager and a Community Manager? Community Manager – a community manager is responsible […]

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The Digg Effect – a Google Analytics Visual

on November 28, 2011 | Digg | Comments (4)
The Digg Effect - a Google Analytics Visual

In the world of blogging we are always looking to social media tools and websites to help drive traffic and engagement from users. One website that is often overlooked to achieve this is Digg.com. For some time I have been experimenting with a wide variety of content on Digg and trying to determine what would […]

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