Category: Advertising
Mitsubishi Australia goes Social and Viral
Mitsubishi Motors is promoting a new web advertising campaign. Here is the statement we received from Mitsubishi Australia: This morning thousand and thousands of Australians will receive the news that the ASX has crashed. The ASX, for those who don’t know, stands not only for the Australian Stock Exchange, but also the Active Smart X-over, […]
Read More | ShareMicrosoft’s Head Of Sales Blames Social Media site for Low Online Ad Prices
Keith Lorizio head of Microsoft’s US sales has said that Facebook and other social networks are driving down the price of online ads, particularly on a Cost Per 1000 impressions basis. Social networks generally have high user usage and therefore a much larger number of page views to regular sites. These social media sites have […]
Read More | ShareAustralian Businesses Using Social Media to gain new Customers and Clients
Social networking has proven its success around the world in being a useful marketing tool for businesses and organisations. Australian internet users are also some of the highest users of social meida – we actually top the ranks globally in time spent on social media sites at around 8 hours per month for an average […]
Read More | ShareWhen will we see this sort of Social Media advertising in Australia?
I received a tip recently from John Oates, Project Manager, Vayner Media in the US. On July 1st, the start of NBA free agency, The Nets’ launched a 225 x 95 foot painted wall at the corner of 34th & 8th in NYC, just a few blocks from New York Penn Station, and more notably, […]
Read More | ShareUltimate Social Media Demographic Statistics
I have found some very interesting data showing the demographical statistics of several social media sites including: Twitter, Facebook, StumbleUpon, Digg,Reddit, LinkedIn, MySpace, and Ning. The below infograph shows demographic data across these sites measuring: user age, gender, income level, and education level. Each dot on the graph represents 1% One area i have noticed […]
Read More | ShareApple iAd Advertising Network
With the upgrades iOS 4 Apple has created their own advertising platform to the iPod Touch, iPhone and iPad products. The iAd platform uses rich media ads such as text, video, audio, games, maps, and more to interact with users. Apple sells, hosts, and serves the ads with developers receiving 60 percent of the advertising […]
Read More | ShareAdMob CEO Omar Hamoui on Google and Apple
AdMob is the only real major advertising platform on the current iPhones and iPads. However with Apple announcing news term of service is iOS4 this means any 3rd party applications cannot send data to a 3rd party provider like AdMob does. This could mean Apple shuts AdMob out of the iPhone and iPad markets which […]
Read More | ShareNew Tourism Australia Ad is a Hit on Social Media
The newly launched Tourism Australia TV spot has been a hit and miss with industry folk. Some local critics have gone as far as calling it “embarrassing”. But the social media community have shed a positive light on the campaign. In the first week, overseas markets has been supportive with research completed by Webtrends showing […]
Read More | ShareSolo Goes Social
Solo and the Qantas Socceroos have teamed up to create a new social media campaign which is designed to help gather supporters in the lead up to this years soccer World Cup in South Africa. I first got the heads up of the campaign when I pulled up behind a truck showing this signage: The […]
Read More | ShareFacebook’s Advertiser Clients Increase by 400%
According to recent reports Facebook has increased in number of advertisers over the past year by 400% A common misconception amongst users is that Facebook sells their users data to 3rd party companies. Facebook has never done this – all private data submitted to Facebook does not get sent to 3rd party companies. Another area […]
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