Tag: "Advertising"
Social Media stats in Australia- Facebook, Blogger, MySpace
On a per capital basis Australia has one of the highest uptakes of social media in the world. Out of our population of 21 million, 14 million Australians are internet users. The most popular social media sites in Australia are: Facebook, Blogger and MySpace. Facebook has 9.2 million Australian users which is almost 66% of […]
Read More | Share20 Interesting Social Media statistics
20 Interesting Facts about Social Media #1 – Social media spending is expected to increase from $716 million in 2008 to $3.1 billion in 2014, which is a compound annual growth rate of 34% (CAGR) #2 – That 34% CAGR means that social media spending is growing faster than any other interactive marketing category #3 […]
Read More | ShareSteve Jobs stats from WWDC
If you don’t have time to watch the full WWDC Keynote by Steve Jobs here are some very interesting stats Steve mentioned: – Approximately 15,000 apps are submitted to the AppStore each week, of these 95% are approved within 7 days – The top 3 reasons for an application being rejected from the App store […]
Read More | ShareAdMob CEO Omar Hamoui on Google and Apple
AdMob is the only real major advertising platform on the current iPhones and iPads. However with Apple announcing news term of service is iOS4 this means any 3rd party applications cannot send data to a 3rd party provider like AdMob does. This could mean Apple shuts AdMob out of the iPhone and iPad markets which […]
Read More | ShareGoogle-AdMob Deal Approved
The Federal Trade Commission in the United States has finally approved Google’s purchase of mobile advertising company Ad-Mob. In a blog post Google wrote: ‘We’ll now begin the process of bringing our products and teams together in the best way, and building new products and features together,’ ‘We’re working to make this integration happen as […]
Read More | ShareSocial Media Club Sydney roundup 24 May
Tonight i had the pleasure to attend #SMCSYD (Social Media Club Sydney) at the Oxford Art Factory thanks to event organiser Grant Newtown. Speakers of the night were: Cliff Rosenberg – Managing Director LinkedIn Australian & New Zealand Michael Field – Strategy Consultant The night was focussed on how to better used LinkedIn in your […]
Read More | ShareApple iAD advertising potential in Australia
According to Steve Jobs in his recent keynote on the iPhone OS 4, the iAD advertising system has huge potential. Steve Jobs has said Apple will soon have shipped 100,000,000 iPhone / iPod Touch units. – On average an iPhone/Touch user spends 30 minutes per day in 3rd party applications. – in OS 4 if […]
Read More | ShareGoogle showing advertising inside Google Maps
Google has been testing for several months now sponsored based icons in Google Maps. If zoomed in close enough, participating business are able to show their logo on the maps, which is charge by a Cost per Impression basis. The CPM amount is determined more so by business type than keyword. In fact keywords may […]
Read More | ShareFacebook changing CPM ad delivery
Since early on Facebook has provided advertisers 2 options: – CPM, Cost Per thousand Impressions – CPC, Cost Per Click These 2 options will continue to be available but Facebook is changing how the ads are displayed, giving greater exposure to CPC ads, which is no doubt going to increase the number of clicks CPC […]
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