1. Stay professional If you are using SM post for business purposes, keep things professional in the way you share your post. Always keep things relevant, business like but interesting, short and to the point. 2. Edit your post Correct syntax, spell check before posting, as any error on a sentence will reflect poorly on [...]

NBN Co has now opened their Melbourne Operations Centre as part of their national broadband rollout. The centre at Docklands, Melbourne will be the headquarters for managing the day to day operations of Australia’s broadband network, and is expected to create 900 jobs in Victoria by the end of 2012. The centre cost about $32 [...]

Would you like to learn how to Search Engine Optmise your Google Plus profile, and also Google+ Business Page? By studying the data and mega tag information of your Google Plus profile and Business Page, there are a number of interesting conclusions we come to. The below points work for both a personal profile and [...]

You may just be starting out in social media, or have some family/ friends/ colleagues who are new to using social media websites. This article is designed to give users a broad overview and tips on the best way to use social media and networking websites. 1. Be Yourself When using social media sites, you [...]

There is no doubt Twitter is a powerful business social network, and with it’s close integration with LinkedIn I really find Twitter a useful marketing tool and information source. Fact is this site gets a fair proportion of monthly traffic from my Twitter profile. So what is the best way we can optimise our Twitter [...]

Google has now released business pages on their Google Plus social network, similar in ways to Facebook fanpages. Many brands have already started creating their own Google Plus business pages, and you can set one up here: plus.google.com/pages/create Please check out my page and add it to your circles: https://plus.google.com/112112672579864151020/posts I hope Google consider vanity [...]

Previously if you were a business and you wanted your own page on Foursquare (similar to a Facebook fan page) you specifically had to contact Foursquare and get access, which was a lengthy process usually only reserved for large brands. Foursquare have now opened up their API and you are able to goto the Foursquare [...]

Viral content is the type of information that people want to share because it is valuable, informative and timely. Getting your content to go viral will benefit your website by incoming links, more traffic and visitors, comments on your articles and an increased reputation from your audience that you can create quality content. Generally viral [...]

Now more and more of us are getting into the Google Plus social networking site I am going to be distributing my news to this medium. Whilst Google hasn’t specifically created Business Pages, or capability to upload RSS feeds – I will be experimenting with ways to push my content across and keen to share [...]

With internet access becoming as common as a TV set or a functioning toilet, the popularity of social media is not showing any signs of slowing down. Social media is much more than a platform for tech saavy young adults to share every bit of their lives with their friends – there’s a plethora of [...]

Whilst not many businesses and online brands are not using LinkedIn as part of their social media marketing campaigns, there are many businesses who are leveraging traffic and exposure from this social video website. Check out these following tips to see if using YouTube in your social marketing can benefit your business. Social Media Marketing [...]

We previously wrote about creating a social media policy for your organisation. This is always an important aspect of any businesses social media activities so all ‘rules and procedures’ are understood and followed by staff and outside agencies. Today we will look at effectively managing your Social Media Policy. 1. Don’t simply outsource your Social [...]

I ask the fundamental question today, is Blogging considered Social Media? Is Blogging part of your Social Media strategy? Ultimately we are looking for products and services on the web that will allow us to interact and engage with our target audience. Social Media sites do this well, but often using a Blog allows you [...]

So what is the best way to Search Engine Optimise your Social Media Profiles? Lets look at the 3 most prominent social networks we are using for Business: 1. Facebook (pages) 2. Twitter 3. LinkedIn Facebook For the purpose of this exercise, we will look at optimising your Facebook Fanpage. When people search Facebook, instead [...]

There are many reasons to love Easter. The chocolate, the time off work, oh and of course the many religious reasons! It’s always great to get a couple days off to spend with your friends or family, or even work the entire time and get paid 500 times your normal wage. However, there’s one thing [...]

Many of you today may have received an email from LinkedIn announcing that they now have 2 Million members in Australia using the popular business social network. LinkedIn has also now opened an office in Melbourne and the site now has 20 staff in Australia working across sales, marketing, advertising and recruitment. LinkedIn have been [...]