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Category: Australia

Australians getting more involved in Social Media

Australians getting more involved in Social Media

Over the past year in Australia users going to social media sites and forums have increase 36.1% over the year. This means that social media usage is overtaking search engines as the most visited web destination by Australians. Facebook has benefited more of our adaption to social media. Facebook accumulated 56.4% of all social networking […]

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Australian Government to buy Telstra copper network

Australian Government to buy Telstra copper network

The Australian Government has negotiated a deal with Telstra to buy their entire copper network for $11 Billion. The deal is awaiting shareholder and regulatory approval. Telstra will decommission its monopoly of copper cables and make room for the Australian government’s fiber and move its customers to the new fibre 100Mbps National Broadband Network (NBN). […]

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Yahoo Australia buys Sports Tipping Site OzTips

Yahoo Australia buys Sports Tipping Site OzTips

Yahoo!7 – the Australian arm of Yahoo has acquired a Australian sports site OzTips.com OzTips is Australia’s largest online sports tipping sites which allows users to create private tipping competitions between friends / colleagues/ family etc. This now doubles the audience Yahoo!7 sports has. Yahoo!7 is purchasing OzTips from the parent company NextGen.Net Pty No […]

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Foursquare has 60,000 users in Sydney, Business Survey

Foursquare has 60,000 users in Sydney, Business Survey

It is now estimated that there are 60,000 people in Sydney using the Geo-location mobile service – Foursquare. A recent survey of local businesses using Foursquare has generated some interesting responses. Only 10% of businesses using Foursquare said they would be willing to pay for the service. This is an alarming rate, especially considering Foursquare […]

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Social Media stats in Australia- Facebook, Blogger, MySpace

Social Media stats in Australia- Facebook, Blogger, MySpace

On a per capital basis Australia has one of the highest uptakes of social media in the world. Out of our population of 21 million, 14 million Australians are internet users. The most popular social media sites in Australia are: Facebook, Blogger and MySpace. Facebook has 9.2 million Australian users which is almost 66% of […]

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New Tourism Australia Ad is a Hit on Social Media

New Tourism Australia Ad is a Hit on Social Media

The newly launched Tourism Australia TV spot has been a hit and miss with industry folk. Some local critics have gone as far as calling it “embarrassing”. But the social media community have shed a positive light on the campaign. In the first week, overseas markets has been supportive with research completed by Webtrends showing […]

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The iPad Gets its Own Clothing Line

The iPad Gets its Own Clothing Line

Australian clothing label iClothing has designed a specific line for the iPad. A nice little black number for the girls and mens tees have been designed with a pocket in the front to help carry and store your flash new iPad. The mens tees are currently on sale for $44.95 and the girls black iDress […]

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National Cyber-Security Awareness Week in Australia

National Cyber-Security Awareness Week in Australia

It is National Cyber-Security Awareness Week in Australia, June 6-11 – 2010. The Australian Federal Police (AFP) has asked Facebook to upgrade their user interface with a button where users can immediately report online crime to the police with a single click. This initiative is run by the Department of Broadband, Communications and the Digital […]

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Solo Goes Social

Solo Goes Social

Solo and the Qantas Socceroos have teamed up to create a new social media campaign which is designed to help gather supporters in the lead up to this years soccer World Cup in South Africa. I first got the heads up of the campaign when I pulled up behind a truck showing this signage: The […]

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Social Media campaign to reduce smoking rates

Social Media campaign to reduce smoking rates

The Cancer Council of South Australia has recently been using several social media channels to spread their messages about anti-smoking campaigns. Cancer Council SA CEO, Professor Brenda Wilson said social media has the potential to reduce South Australia’s smoking rate from 20% to 17%. Every year a little over 1100 people die from smoking. The […]

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