Category: Australia
New Tourism Australia Ad is a Hit on Social Media
The newly launched Tourism Australia TV spot has been a hit and miss with industry folk. Some local critics have gone as far as calling it “embarrassing”. But the social media community have shed a positive light on the campaign. In the first week, overseas markets has been supportive with research completed by Webtrends showing […]
Read More | ShareThe iPad Gets its Own Clothing Line
Australian clothing label iClothing has designed a specific line for the iPad. A nice little black number for the girls and mens tees have been designed with a pocket in the front to help carry and store your flash new iPad. The mens tees are currently on sale for $44.95 and the girls black iDress […]
Read More | ShareNational Cyber-Security Awareness Week in Australia
It is National Cyber-Security Awareness Week in Australia, June 6-11 – 2010. The Australian Federal Police (AFP) has asked Facebook to upgrade their user interface with a button where users can immediately report online crime to the police with a single click. This initiative is run by the Department of Broadband, Communications and the Digital […]
Read More | ShareSolo Goes Social
Solo and the Qantas Socceroos have teamed up to create a new social media campaign which is designed to help gather supporters in the lead up to this years soccer World Cup in South Africa. I first got the heads up of the campaign when I pulled up behind a truck showing this signage: The […]
Read More | ShareSocial Media campaign to reduce smoking rates
The Cancer Council of South Australia has recently been using several social media channels to spread their messages about anti-smoking campaigns. Cancer Council SA CEO, Professor Brenda Wilson said social media has the potential to reduce South Australia’s smoking rate from 20% to 17%. Every year a little over 1100 people die from smoking. The […]
Read More | ShareFoursquare specials do attract customers in Sydney and Australia
We have seen the success of retailers and restaurants in the US using Foursquare as a marketing tool, but in Australia we have not seen all that much action yet. However, I noticed Wagamama in Sydney CBD has been one of the earlier businesses in Australia to use Foursquare as a marketing tool. The have […]
Read More | ShareTourism Australia Using Social Media in New Campaign
Social meda is playing a big part in Tourism Australia’s latest new global advertising campaign that launched today. The new campaign features a social site which encourages Australians to upload any images and stories that they may have from around Australia. Each image is then placed on a Google map of Australia giving a very interesting […]
Read More | ShareTelstra launches Tribe® social networking tool
Exclusive to Telstra customers – a new social networking tool called Tribe® has been launched. Tribe® aggregates your Facebook, Twitter and MySpace into one single interface where you can access all sites from. Telstra customers simply browse to http://tribe.telstra.com from their mobile browser to access this feature, and there are no data / usage costs, […]
Read More | ShareACCC suggests product recalls via Social Media
These-days large companies are finding all news sorts of ways to interact and communicate with their customer base. The Australia Competition and Consumer Commission (ACCC) has said 60-70% of Australians now have internet access and issuing product recalls via social media sites such as Twitter, blogs and forums is a good way to reach another […]
Read More | SharePrivacy search engine to launch in Australia
A new search engine is coming to Australia that focuses on the privacy of user searches – www.Startpage.com/au Startpage is made by a company in the Netherlands called Ixquick and several representative will be coming to Australia in early June to speak with Government officials and privacy advocates. Ixquick CEO Robert Beens commented: ‘The serious […]
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