Category: Australia
Yahoo Australia buys Sports Tipping Site OzTips
Yahoo!7 – the Australian arm of Yahoo has acquired a Australian sports site OzTips.com OzTips is Australia’s largest online sports tipping sites which allows users to create private tipping competitions between friends / colleagues/ family etc. This now doubles the audience Yahoo!7 sports has. Yahoo!7 is purchasing OzTips from the parent company NextGen.Net Pty No […]
Read More | ShareFoursquare has 60,000 users in Sydney, Business Survey
It is now estimated that there are 60,000 people in Sydney using the Geo-location mobile service – Foursquare. A recent survey of local businesses using Foursquare has generated some interesting responses. Only 10% of businesses using Foursquare said they would be willing to pay for the service. This is an alarming rate, especially considering Foursquare […]
Read More | ShareSocial Media stats in Australia- Facebook, Blogger, MySpace
On a per capital basis Australia has one of the highest uptakes of social media in the world. Out of our population of 21 million, 14 million Australians are internet users. The most popular social media sites in Australia are: Facebook, Blogger and MySpace. Facebook has 9.2 million Australian users which is almost 66% of […]
Read More | ShareNew Tourism Australia Ad is a Hit on Social Media
The newly launched Tourism Australia TV spot has been a hit and miss with industry folk. Some local critics have gone as far as calling it “embarrassing”. But the social media community have shed a positive light on the campaign. In the first week, overseas markets has been supportive with research completed by Webtrends showing […]
Read More | ShareThe iPad Gets its Own Clothing Line
Australian clothing label iClothing has designed a specific line for the iPad. A nice little black number for the girls and mens tees have been designed with a pocket in the front to help carry and store your flash new iPad. The mens tees are currently on sale for $44.95 and the girls black iDress […]
Read More | ShareNational Cyber-Security Awareness Week in Australia
It is National Cyber-Security Awareness Week in Australia, June 6-11 – 2010. The Australian Federal Police (AFP) has asked Facebook to upgrade their user interface with a button where users can immediately report online crime to the police with a single click. This initiative is run by the Department of Broadband, Communications and the Digital […]
Read More | ShareSolo Goes Social
Solo and the Qantas Socceroos have teamed up to create a new social media campaign which is designed to help gather supporters in the lead up to this years soccer World Cup in South Africa. I first got the heads up of the campaign when I pulled up behind a truck showing this signage: The […]
Read More | ShareSocial Media campaign to reduce smoking rates
The Cancer Council of South Australia has recently been using several social media channels to spread their messages about anti-smoking campaigns. Cancer Council SA CEO, Professor Brenda Wilson said social media has the potential to reduce South Australia’s smoking rate from 20% to 17%. Every year a little over 1100 people die from smoking. The […]
Read More | ShareFoursquare specials do attract customers in Sydney and Australia
We have seen the success of retailers and restaurants in the US using Foursquare as a marketing tool, but in Australia we have not seen all that much action yet. However, I noticed Wagamama in Sydney CBD has been one of the earlier businesses in Australia to use Foursquare as a marketing tool. The have […]
Read More | ShareTourism Australia Using Social Media in New Campaign
Social meda is playing a big part in Tourism Australia’s latest new global advertising campaign that launched today. The new campaign features a social site which encourages Australians to upload any images and stories that they may have from around Australia. Each image is then placed on a Google map of Australia giving a very interesting […]
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