Tag: "Advertising"
Television advertising for Movies now Encompassing Social Media
If you have kept a close eye on how Film Studios are advertising their latest movies on TV – you will notice that they are now showing a link to the movies Facebook fan page, instead of the movies actual web address. You may ask – why are the Film producers doing this? Getting a […]
Read More | ShareApple iAD’s live in Australia, incorporating Google ads
Whilst we haven’t heard much from Apple on the iAD advertising platform lately – if you use international applications on your iPhone in Australia you will notice some of then now have iAD’s. I noticed Echofon (Twitter client), has put ads at the top of the screen near the search button – possibly getting people […]
Read More | ShareBlackout sends Politicians to Social Media
For all those following the federal election via social media and Twitter do make sure you check out www.election.ly before its all over. As you may well know, the advertising blackout kicked in last night (thank goodness!) and now: 1. Tony Abbott has tweeted for first time in over a month (twice in 17hrs) 2. […]
Read More | ShareWhen will we see this sort of Social Media advertising in Australia?
I received a tip recently from John Oates, Project Manager, Vayner Media in the US. On July 1st, the start of NBA free agency, The Nets’ launched a 225 x 95 foot painted wall at the corner of 34th & 8th in NYC, just a few blocks from New York Penn Station, and more notably, […]
Read More | ShareApple iAd Advertising Platform released
Apple has said the iAd will push mobile advertising into the mainstream adverting markets and also fuel the 3rd party apps market with it. There has however been comments from developers and advertisers that its proprietary nature is too limiting in their eyes. Now it is up to Apple to convince otherwise. Steve Jobs presented […]
Read More | ShareYouTube facts and figures
YouTube has grown into the largest video sharing and video content site there is today. Have a read over some very interesting facts about the site: 2005 February 2005, the origional founders registered the domain youtube.com April 23, 2005 – first video uploaded to the site May 2005 – beta launch June 2005 – embedding […]
Read More | ShareMobile search growing
With the abundance of cheap web enabled mobile phones now – businesses cannot ignore the power of mobile search. Currently mobile search only accounts for about 9% of all search queries (with the other 91% on the computer). RBC Capital Markets in the US have done a study showing that currently mobile search accounts for […]
Read More | ShareFoursquare has 60,000 users in Sydney, Business Survey
It is now estimated that there are 60,000 people in Sydney using the Geo-location mobile service – Foursquare. A recent survey of local businesses using Foursquare has generated some interesting responses. Only 10% of businesses using Foursquare said they would be willing to pay for the service. This is an alarming rate, especially considering Foursquare […]
Read More | ShareHotmail finally ditches advertising tagline in footer
Hotmail is one of the most popular free web-based email sites in the world, and now known by many as Windows Live. Hotmail launched in 1996 and grew very fast to an audience of hundreds of millions of people around the world. Microsoft purchased Hotmail a short while later for US$400 Million. Ever since you […]
Read More | ShareApple iAd Advertising Network
With the upgrades iOS 4 Apple has created their own advertising platform to the iPod Touch, iPhone and iPad products. The iAd platform uses rich media ads such as text, video, audio, games, maps, and more to interact with users. Apple sells, hosts, and serves the ads with developers receiving 60 percent of the advertising […]
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